AI Insights · Timothy · April 2023
Top 5 Personal Finance Budgeting and Planning Apps on iOS in the UK for Q1 2023
An overview of the performance of the top 5 personal finance budgeting and planning apps on iOS in the UK during the first quarter of 2023. Discover trends in weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 personal finance budgeting and planning apps on iOS in the United Kingdom showcased varied performance trends in terms of downloads, revenue, and active users. Below is an analysis of each app's performance based on data from Sensor Tower.
Emma - Budget Planner Tracker saw a steady increase in weekly revenue, peaking at approximately $20.4K in the week of January 9. Weekly downloads fluctuated, reaching a peak of 14.3K in the first week of January and stabilizing around 6.4K by the end of March. Active users showed a slight decline from 95.4K in early January to 87.9K by the end of the quarter.
YNAB had a moderate performance in Q1 2023. Weekly revenue peaked at around $5K in the last week of January. Downloads saw a small peak of 733 in early January but generally remained below 500 for most of the quarter. Active users remained relatively stable, fluctuating between 1.5K and 1.6K.
Budget Planner l Snoop Money experienced a varied performance. Revenue peaked at approximately $2.4K in the first week of January. Downloads saw a significant drop from 9.6K in early January to around 3K by the end of March. Active users showed a general decline from 59.4K at the end of December to 39.2K by late March.
Moneyhub: Smart Budget Planner maintained a steady revenue, peaking at around $1.2K in the last week of February. Downloads peaked at 1.6K in early January but dropped to about 524 by the end of March. No data was provided for active users.
Splitwise showed a strong performance in Q1 2023. Weekly revenue peaked at approximately $1.2K in the last week of February. Downloads saw a significant increase, reaching over 10.6K in the last week of February. Active users steadily increased from 22.3K at the end of December to 26.4K by the end of March.
These insights provide a snapshot of how the leading personal finance apps performed in the UK during the first quarter of 2023. For more detailed insights and data, visit Sensor Tower.
